Customized page layout, including font size, text color, background color.Automatic software updates without downloading new software.The current book is automatically made available for offline use, and you can choose to save a book for reading offline at any time.An embedded Kindle Store optimized for a Web browser, including a new Kindle Store for iPad with a touch interface.950,000 Kindle books available via the browser.An 'immersive' view of a Kindle library with instant access to all books stored therein.'To make it easy and seamless to discover new books, we've added an integrated, touch optimized store directly into Cloud Reader, allowing customers one click access to a vast selection of books.' 'The flexibility of HTML5 allows us to build one application that automatically adapts to the platform you're using - from Chrome to iOS,' Dorothy Nicholls, director of Amazon Kindle, says in a statement. It works online or off line, Amazon says, with no downloading or installation required. Similar to all of the Kindle apps, Kindle Cloud Reader automatically synchronizes a digital library, including the last page read, bookmarks, notes, and highlights for all Kindle books. Amazon announced its Kindle Cloud Reader today, a mobile site using HTML5 to let readers enjoy Kindle books using the Safari Web browser iPad, Safari on desktop computers and Google's Chrome.

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